Paperlink – SEO Case Study

Paper Link is one of the prominent tissue paper manufacturers and exporters in the UAE. At their custom-built production facility Paper Link produces a wide range of household and away-from-house tissue products including facial tissues, maxi rolls, toilet rolls, fold tissues, t-tork tissues, table napkins, auto cut rolls, interfold tissues and hospital bedrolls. Paper Link boasts of owning state-of-the-art paper converting machines that can make more than 200 metric tons per month.

Client:
Paper Link

Paper Link

Mission

Paper Link’s mission is to become a globally renowned paper converting company setting new benchmarks in the industry. But there was one major problem that stood between them and their success. They had virtually no online presence in turn there were less visitors on their website. This meant lower enquiries and quality leads.

Our client website.

Our client website.

The Pressing Problem

Low Traffic, No Online Visibility, Poor User Experience and Higher Bounce Rate

Traffic to the PL website was in the lower two-digit range. Their online visibility was close to nil while their competitors attracted a high volume of the target audience.

The user interface was poorly designed hampering users’ experience on the website. This led to a higher bounce rate, and users abandoned the PL website right at the Landing Page. Visitors left without browsing further pages or engaging with the content. They ignored any call for action on the Website.

The Problem Solvers:

Digital Links Website Development Team and SEO Team.

Digital Links was engaged to diagnose and address the Client’s pain points. We started off with a Website audit that allowed us to identify the areas of concern quickly. Equipped with information on the visitor journey, source of traffic, bounce rate data and in-depth competitor analysis, Digital Links advised the client to revamp their Website to rectify the technical and design flaws identified.

The Solution:

Website Revamp, Off page and On Page SEO, Keyword Research and optimisation.

Digital Links’ Web development team developed a user-friendly design interface allowing the website visitors to have an uninterrupted browsing experience. The site was restructured to enhance the navigation and provide more logical and a smoother flow of information. The design was completed within 7 days, and following Client approval, the Site was revamped and fully deployed in just under 30 days.

During the audit, Digital Links’ SEO squad noticed that PL’s website was not optimised for search engines. This was identified as a key area of improvement to increase the site’s online visibility. We initiated keyword research based on PL’s industry, geography and competition. This resulted in deploying on-page SEO solutions followed by off-page SEO tactics and targeted campaigns.

The Result:

Drastic drop in bounce rate, a whopping increase in traffic and engagement.

Following the website revamp, the bounce rate dropped drastically from 75 to 15 percent. There was a visible increase in Visitors’ interest in PL’s products and services as displayed on the website. Customers showed more engagement with the content and responded positively to the Call to Action.

Digital Links’ SEO strategy led to an 800% increase in traffic to the Client’s website.

Within six months the SEO implementation, all targeted keywords ranked on the first page of Google Search Engine Results Page (SERP). Certain chosen keywords (based on significant parameters) also ranked on top of the first page of Google SERP. This ensured higher visibility to PL’s website thereby generating more leads.

Proof of our SEO expertise.

Need similar results? Here is all you need to know:

We know the market. Our service portfolio covers over 30 industries, and our clients range from high-profile B2C businesses to highly niche and specialized organizations. Our solutions are based on a sound digital marketing strategy supported by in-depth analytics. We are an integrated services company offering a full spectrum of digital marketing solutions – One company, Many solutions, Optimum results.

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